Better Grip, More Durable
Science Friction 3.0
Years after the launch of the first Mad Rock rubber formula, our new Science Friction 3.0 compound marks a special milestone for the Mad Rock brand. After exhaustive research and a new production process originating in the USA, our new formula has a distinctively different characteristic than our previous batches. More durable than any of our previous formulas, our new Science Friction 3.0 also boasts higher friction. This optimal balance is incorporated into our new mix by increasing the tear strength and the memory of the compound. Due to its unique characteristics and unparalleled performance, our new Science Friction 3.0 formula is used on all of our shoes components like the 3D Power Upper, 3D Hooking Heel, 3D Concave Sole as well as the soles in all of our rock shoes.
Science Friction R2
In addition to the new formula for the sole and components of our new 2011 line, the new Science Friction formula was also incorporated into our new rand rubber mix. Higher friction and durability for the rand rubber is a testament to our commitment to performance and improvement in our rock shoe line. Enhancing the elasticity of the rand rubber was also a priority when developing the new rand rubber. As our new Science Friction R2 has greater give without the loss of performance, our new models feel extremely comfortable and sensitive, giving you that glove-like fit.